Cyrus Jarvis

Creative Director & Editor

About

Creative Director and Magazine Editor with a background in conceptualising and executing high-impact branding, editorial content, and multi-platform marketing strategies. Proven ability to shape compelling narratives across diverse industries from health-tech to media, and lead significant social impact initiatives. Adept at leveraging creative vision and strategic thinking to achieve measurable results and raise brand presence.

Work Experience

Creative Lead

Prime Performance Labs

Jul 2024 - Present

London, United Kingdom

Currently leading the conceptualisation and development of branding and creative strategies for an innovative health-tech startup launching in 2025.

  • Conceptualised a comprehensive branding strategy for a new tech-led leadership development program, establishing its visual identity and market positioning.
  • Directed all creative projects, spanning social media content, marketing strategies, and product-related visuals, ensuring cohesive brand messaging and visual identity, as well as success in winning business pitches.
  • Collaborated closely with the CTO, Founder, and our team of neuroscientists to align creative outputs with technical specifications and enhance overall user experience.

Editor-at-large

TPM

Feb 2024 - Present

Tehran, Iran

Editor-at-large for TPM (The Persian Magazine), a Tehran-based English-language youth culture magazine. Print & Digital.

  • Wrote articles, interviews, and features, maintaining editorial standards.
  • Translated interviews accurately from Persian to English.
  • Led the production and creative direction of the magazine's cover and main feature in October 2024.

Editor

Mission Magazine

Apr 2020 - Present

New York City, United States

Editor for Mission Magazine, specialising in topics across the climate crisis, activism, fashion, and web3. Now working on Mission Creativ, our creative and consulting agency arm.

  • Authored and edited articles for both print and digital platforms.
  • Pitched editorial concepts, contributed to content strategy, and conducted interviews with talent. Collaborated with Donatella Versace during her guest editorship.
  • Leading events planning for Paris and providing creative direction and consulting for clients of Mission Magazine’s agency arm, Mission Creativ.

PR Account Executive

Ingenuity London

Aug 2022 - Jan 2023

London, United Kingdom

Provided PR and communications support for creative agencies and environmental organisations, driving strategic media engagement, brand visibility, and sales or partnership opportunities.

  • Secured and managed media opportunities, building strong relationships with journalists and stakeholders to maximise client coverage.
  • Managed and grew client social media channels, creating content that supported campaign objectives.
  • Ghostwrote thought leadership content to build client profiles and industry credibility.

Education

Creative Advertising

M&C Saatchi

Nov 2022 - Nov 2022

Creative Media Production & Technology (Film & TV)

London Screen Academy

Sep 2019 - Jun 2021

London, United Kingdom

Volunteer

Campaigner

UK Student Climate Network

Jan 2019 - Jun 2020

London, United Kingdom

Served as a co-founder, organiser, and spokesperson for the UK youth climate strike movement, driving national mobilisation efforts.

  • Co-led the organisation and execution of youth climate strikes, culminating in the largest climate mobilisation in UK history with up to 100,000 attendees.
  • Acted as a spokesperson, securing major media coverage and, for the first time, making climate action the general public's primary concern in the 2019 general election according to polls.
  • Led the arts and graphics team, implementing guerrilla marketing strategies and collaborating with leading creative agencies (including Mother) to amplify messaging around our September 2019 strike.

Publications

Mentorship story

Soho House

May 2024

On mentorship and being a young creative.

Rise Up portrait series

Huck Magazine

Dec 2020

“I’d rather they would listen to the indigenous peoples of the Amazon, or the people of Kiribati, who are already experiencing the effects of climate change and losing their homes because of the carelessness of our politicians.”

Mini-film

Huck Magazine

Feb 2020

On the frontline with the UK's student climate strikers.

Don't decide our planet's future without us

Reuters

Mar 2019

Climate Kids film

Jan 2019

A short film by Ophelia Wynne (The Face, iD, Puma,Adidas, ST Times, NY Times).

Skills

Creative Direction

  • Branding
  • Visual Identity
  • Creative Strategy
  • Campaign Development

Tools

  • Descript
  • Premiere Pro
  • After Effects
  • Photoshop
  • Lightroom CC
  • Logic Pro
  • Notion
  • Figma
  • Google Drive
  • Veo
  • ImageFX
  • Whisk

Editorial & Content

  • Copywriting
  • Storytelling
  • Journalism
  • Video editing
  • Film and image production
  • PR

Advocacy & Social Impact

  • Public Speaking
  • Climate Activism

Emerging Technologies

  • Web3
  • AI-based tools

Languages

  • Native English
  • C1 Persian
  • B2 French
  • A2 Azerbaijani